Better Made Snack Foods remains number one in the hearts of Michiganders for multiple generations

DETROIT, MI – On August 1, Better Made Snack Foods – one of Michigan’s best-known iconic brand names – began its 92nd anniversary celebration. Founded in 1930 as Cross and Peters Company, Better Made is and has been number one in the hearts – and tummies – of Michiganders for multiple generations. Better Made is still family owned, still in Detroit, and still proud to support the community.

The company has won numerous awards and accolades for their delicious snack foods, including Best Classic Potato Chip and Best Wavy Potato Chip from Part of Better Made’s success story is the development and release of delicious new products. Some of the new releases are Hot Cheese Puffs, an 18-count Variety Pack, and 10-count Original and Barbecue Potato Chip Multi Packs, which contain single serve snack products. The company has plans to launch other products in the next twelve months.

One of Better Made’s community outreach programs is commencing September 1st. September is Childhood Cancer Awareness Month, and Better Made joins C.S. Mott Children’s Hospital in its annual Block Out Cancer campaign by donating a portion of sales of all Family Size and Value Size potato chips, as well as 1.5 oz and 2.5 oz pork rinds. The blue Block Out Cancer displays will be in stores throughout September.

“It’s an absolute honor to be part of and have the support of our community for 92 years,” says Better Made President, Dave Jones. “It is because of our loyal fan base and dedicated employees that we are able to continue making Michigan’s best snacks!”

Founded in 1930 in Detroit as Cross and Peters, and now in its 92nd year, Better Made continues to develop and provide a wide variety of high-quality award-winning snack foods, including assorted original and flavored potato chips, and potato sticks, gourmet popcorn, pretzels, tortilla chips, pork rinds, and more! The family-owned company uses locally grown potatoes and the finest oils. For more information, please visit You may also follow Better Made on Facebook, Twitter, and Instagram. Michigan Made – Better Made, now featured all around Michigan in your favorite food outlets.

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