CONTACT: Franklin Dohanyos, Franklin Publicity, Inc.
BETTER MADE PARTNERS WITH WEST MICHIGAN BEER TOURS IN KALAMAZOO AS THE OFFICIAL CHIP FOR ALL TOURS
* Better made will also provide promo items as prize give-aways
DETROIT, MI - Better Made Potato Chips and Kalamazoo-based West Michigan Beer tours have teamed up and Better Made is now the official/exclusive chip for the company's tours.
Better Made will be served on all beer tour buses, receive a sponsored listing at West Michigan' Beer Tours' website, provide promotional items as prize give-aways, be in promotional and marketing materials during tours and in goodie bags, and receive frequent references in social media posts
“West Michigan Beer Tours is ecstatic to partner with Better Made Snack Foods to provide premiere Michigan-made snacks to pair with acclaimed Michigan beer on our events," said John Liberty, general manager of West Michigan Beer Tours. "Our guests seek quality, whether it's in their food, beer, or travel, and Better Made has provided just that for nearly 90 years. We look forward to adding a little crunch with our cheers!"
"Our presence on the west site of the state keeps growing and it made sense to become a part of this program," says Mark Winkelman, President of Better Made. "Michigan is in the top five states in the country for producing excellent craft beers, many of which are made on the west side of the state. It just seemed natural that great tasting beers go with great tasting chips."
Founded in 1930 in Detroit as Cross and Peters, Better Made continues to develop and provide a wide variety of high quality award-winning snack foods, including assorted regular and flavored potato chips and potato sticks, gourmet popcorn, pretzels, beef jerky, tortilla chips, pork rinds, wearables, and more! The family-owned company uses locally grown potatoes and trans fat-free cottonseed oil. For more information, please visit www.bettermadesnackfoods.com. You may also follow Better Made on Facebook and Twitter, and the new Better Made App for iPhone and Android devices. Michigan Made - Better Made, now featured at The Detroit Shoppes in Troy and Detroit, the Joe Louis Arena in Detroit, the Van Andel Arena in Grand Rapids, and the all-new Jimmy John’s Baseball Stadium in Utica.