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AMERICA’S FAVORITE SNACK FOOD – THE POTATO CHIP – IS 165 THIS YEAR AND BETTER MADE IS CELEBRATING NATIONAL POTATO CHIP DAY MARCH 14 WITH THE RELEASE OF A NEW FLAVOR!!!
* Southern Style Sweet Heat BBQ flavored Wavy Potato Chips are here!
DETROIT, MI – Wednesday, March 14th is National Potato Chip Day and this year is special as the chip officially turns 165 and Better Made just released a delicious new flavor – Southern Style Sweet Heat BBQ Wavy Chips! The new flavor comes in two sizes, a 2-ounce bag for $1.29 and a 9.5-ounce family-sized bag for $3.69.
“We already have several different types of BBQ potato chips available however we believe our Southern Style Sweet Heat BBQ’s unique flavor profile is an excellent addition to our line,” says Mark Winkelman, President of Better Made. “The new flavor’s development was a team effort at Better Made.”
“You can find all kinds of chips but we believe that nothing is better than Detroit's own Better Made brand. We’ve been perfecting our way of making great tasting chips for over 88 years and people love to eat them! We always encourage people to send a case to a friend, family member, or someone in the military.”
For 88 years, Better Made has been Michigan’s favorite potato chip – a snack that remains the largest selling segment of the salty snacks market with over $15B in sales world wide! Interesting fact considering the potato chip started out as a prank! And Michiganders eat more chips than people in any other state.
Here’s the story of the joke that became a worldwide sensation: Potato Chips were first made in 1853 while Commodore Cornelius Vanderbilt was on vacation in New York. While at the Moon’s Lake Lodge, he kept sending his fried potatoes back to the kitchen because he said they were too thick and not crunchy enough. The chef, Native American George Crum, decided that he would cut them into paper-thin slices, boil them in oil, fry them, and salt them as a joke to the Commodore. It backfired as they became an instant success and the restaurant became well known for them!
In 1896 when chips became a staple in cracker barrels and in glass cases, a woman came up with the idea of using a heated iron and waxed paper to form the first potato chip bag. The bags were filled as people bought them and sealed shut with the warming iron. And believe it or not, during WWII, the Government declared potato chips to be a nonessential food and banned their production! It wasn’t until a loud cry went up all over the country that they rescinded their order!
Founded in 1930 in Detroit as Cross and Peters, Better Made continues to develop and provide a wide variety of high quality award-winning snack foods, including assorted regular and flavored potato chips and potato sticks, gourmet popcorn, pretzels, beef jerky, tortilla chips, pork rinds, wearables, and more! The family-owned company uses locally grown potatoes and trans fat-free cottonseed oil.
For more information, please visit www.bettermade.com. You may also follow Better Made on Facebook and Twitter, and the new Better Made App for iPhone and Android devices. Michigan Made - Better Made, now featured at The Detroit Shoppes in Troy and Detroit, the Joe Louis Arena in Detroit, the Van Andel Arena in Grand Rapids, and the all-new Jimmy John’s Baseball Stadium in Utica.
FUN POTATO CHIP TRIVIA
* The average potato chip is between .04 and .08 of an inch thick.
* Approximately nine out of ten households in the U.S. consume at least one type of salty snack, with potato chips having the highest consumption level at 85%
* The first recipe for potato chips (called “fried shavings”) appeared in Mary Randolf’s Virginia House-Wife cookbook in 1824.
* Potato chips were declared an unessential food at the outset of World War II and production of them was completely halted for a time. It was only after a protest that the War Production Board reversed their decision.
* It takes approximately 10,000 pounds of potatoes to make 2,500 pounds of potato chips.
* Prior to mass distribution, potato chips were dispensed in bulk from barrels or glass display cases in grocery stores. Throughout the years, potato chips have been packaged in cans, paper bags, cellophane, plastic, aluminum foil and cardboard tubes.
* The average person eats the equivalent of 96 one-ounce bags of potato chips each year. That's equivalent to 6 pounds a year.