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Since 1930, Better Made has been turning Michigan potatoes into something worth celebrating. 

20% off  March 11–17 only. Use code: CHIPDAY26

Everything's Made Better with Better Made™

Big Flavor. Bold Shakers. Better Made Seasonings Are Here. 🌶️🌟❤️

Better Made seasoning shakers in front of grilled burgers and fries, outdoor setting, showcasing flavors like Sour Cream & Onion and Barbecue, emphasizing Detroit snack culture and community connection.

👉 We bottled up the Better Made magic. Meet the new seasoning shakers inspired by our iconic chip flavors. From Sweet Heat BBQ to Sour Cream and Onion, these shakers turn every bite into a Detroit snack moment.

Fan-Favorite Snacks

Discover the snacks that have won the hearts of our loyal customers. From classic flavors to new favorites, these are the must-try treats everyone loves.

Are You “Better Made?”

Five Stars

"Better Made Snacks are my go-to for game day."

Smiling man in a denim shirt holding two glasses of beer, enjoying a lively social atmosphere with warm, blurred lights in the background.
Man holding a family-sized bag of Better Made Special chips near a lake, showcasing the brand's commitment to snacking and outdoor enjoyment.
Five Stars

These chips are amazing! The combination of BBQ and heat is spot on. I can't get enough!

Five Stars

"Better Made Snacks are great party favs!”

Better Made Snacks seasoning shakers featuring iconic chip flavors, including Sweet Heat BBQ and Sour Cream and Onion, surrounded by vibrant packaging in a promotional setting.

Why

Discover the benefits of choosing Better Made Snacks, including our commitment to quality ingredients and local production.

Locally sourced products and services when possible

  • We use Michigan grown potatoes for 10 months of the year.
  • Many of our seasonings are made in Michigan.
  • Our cartons and displays are sourced from Michigan companies
  • Our promotional materials are printed locally.
  • As much as possible, we use Michigan companies for equipment and building maintenance and repairs.

Detroit, Michigan

  • Better Made employs hundreds of people in and around Detroit. 
  • We have a heart for our community and donate to local charities and disaster relief. 
  • We operate in a way that is friendly to the environment by utilizing every part of the potato and having systems in place to minimize our use of energy, water, and materials.  
  • We provide tasty snacks to millions of people across Michigan, as well as select states throughout the country.

Please visit our online store at https://wyqkqbj1pp-staging.onrocket.site/shop

Please use our contact form.

From The Blog

December Pet of the Month Winner 2025

December Pet of the Month Winner 2025

Chip Marie, the Santa loving, treat loving, Cairn Terrier mix, is bedecked in her Christmas finest!

November Pet of the Month Winner 2025

November Pet of the Month Winner 2025

Griffy, the chip-loving weenie dog, is in 7th heaven surrounded by great tasting Better Made snacks!