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95 Years
Made Better
with
Better Made

From our first Detroit kettle in 1930 to today’s fan-favorite crunch, we’re celebrating nine-plus decades of flavor, community, and the stories you share with every bag.

Everything’s Made Better with Better Made™

Flavor sparks memories—🔥🍔🏡 backyard barbecues, 🚗💨 road-trip pit stops, ⚾️ home openers. Each moment tastes a little brighter when that red-and-yellow bag makes the rounds. That’s the spirit behind our rally cry: “Everything’s Made Better with Better Made.” 🎉 It’s your open invitation to fold our crunch—and the community that loves it—into every story you share. 🥔❤️

95 Years of Better Made Moments

Discover the Story Behind the Crunch

From a humble Detroit storefront in 1930 to a beloved snack enjoyed across generations, Better Made is more than just a potato chip—it’s a tradition, a community, and a taste of home. 
Curious how a local favorite became Michigan’s snack-time legend?

Learn More About Our Journey

🎉 The 95th Anniversary Sweepstakes Has Ended

Thank you to everyone who joined us in celebrating 95 years of Better Made! 🥔❤️ The final winners are being drawn, and prizes are on their way.

Want to be the first to know about future giveaways, special offers, and new product launches? Sign up below and we’ll keep you in the loop.

👉 Notify Me of Future Opportunities

Share Your #MadeBetter Moments

This is where your stories shine ✨—upload a photo, share a memory, or tag us on Instagram with #MadeBetter 📸 for a shot at being featured on our wall! Whether it’s snack time with the crew 🥔👫, a Detroit game day 🏟️🏈, or a backyard BBQ 🍔🔥, every share becomes part of our legacy.

Share your #madebetter moments

Why

Discover the benefits of choosing Better Made Snacks, including our commitment to quality ingredients and local production.

Locally sourced products and services when possible

We use Michigan grown potatoes for 10 months of the year.
Many of our seasonings are made in Michigan.
Our cartons and displays are sourced from Michigan companies
Our promotional materials are printed locally.
As much as possible, we use Michigan companies for equipment and building maintenance and repairs.

Detroit, Michigan

Better Made employs hundreds of people in and around Detroit.
We have a heart for our community and donate to local charities and disaster relief.
We operate in a way that is friendly to the environment by utilizing every part of the potato and having systems in place to minimize our use of energy, water, and materials.
We provide tasty snacks to millions of people across Michigan, as well as select states throughout the country.

Please visit our online store at https://bettermade.com/shop

Please use our contact form.

From The Blog

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Holidays Made Better, With Better Made Snack Foods

Holidays Made Better, With Better Made Snack Foods

The holiday season is full of family, friends, and food. So. Much. Food. Especially fun holiday snacks. Trust us: we’re not complaining. As you know, we love our snacks. And the holidays are our favorite time to feast. In fact, we’re here to encourage even more snacking. Classic Holiday Snacks Our list of favorite holiday […]

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everything's made better with better made™

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