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95 Years
Made Better
with
Better Made

From our first Detroit kettle in 1930 to today’s fan-favorite crunch, we’re celebrating nine-plus decades of flavor, community, and the stories you share with every bag.

Everything’s Made Better with Better Made™

Flavor sparks memories—🔥🍔🏡 backyard barbecues, 🚗💨 road-trip pit stops, ⚾️ home openers. Each moment tastes a little brighter when that red-and-yellow bag makes the rounds. That’s the spirit behind our rally cry: “Everything’s Made Better with Better Made.” 🎉 It’s your open invitation to fold our crunch—and the community that loves it—into every story you share. 🥔❤️

95 Years of Better Made Moments

Discover the Story Behind the Crunch

From a humble Detroit storefront in 1930 to a beloved snack enjoyed across generations, Better Made is more than just a potato chip—it’s a tradition, a community, and a taste of home.

Curious how a local favorite became Michigan’s snack-time legend?

Win A 95th Anniversary Better Made Prize Box!

95th Anniversary Winner Prize Box

Join us as we celebrate nearly a century of crunch, flavor, and Detroit pride with our 95th Anniversary Sweepstakes.

Starting September 4, we’re giving away 95 exclusive Better Made Gift Boxes—each packed with fan-favorite snacks and limited-edition merchandise.

It’s our way of saying thank you for being part of the Better Made story.

Here’s how it works:

👉 No purchase necessary to enter
👉 Winners announced throughout the 3-week celebration
👉 Every entry rolls over for all drawings—enter early for more chances to win!

Eligibility

Open to residents of the 48 contiguous U.S. states and D.C., excluding New York and Florida, who are 18 years or older at the time of entry.

Official Sweepstakes Rules

Sign up now for your chance to win

95th Anniversary entry form

Craving a taste of Detroit’s best?

Better Made Prize Box Contains:

  • 25 bags of Better Made snacks (chips, popcorn, and potato sticks)
  • A 32oz navy insulated water bottle with straw
  • A magnetic phone charger
  • A heavy-duty double-sided tote bag
  • A red 80-page notebook with debossed Better Made logo

Don’t miss out! Enter for your shot at snack-time glory.

Share Your #MadeBetter Moments

This is where your stories shine ✨—upload a photo, share a memory, or tag us on Instagram with #MadeBetter 📸 for a shot at being featured on our wall! Whether it’s snack time with the crew 🥔👫, a Detroit game day 🏟️🏈, or a backyard BBQ 🍔🔥, every share becomes part of our legacy.

Why

Discover the benefits of choosing Better Made Snacks, including our commitment to quality ingredients and local production.

Locally sourced products and services when possible

  • We use Michigan grown potatoes for 10 months of the year.
  • Many of our seasonings are made in Michigan.
  • Our cartons and displays are sourced from Michigan companies
  • Our promotional materials are printed locally.
  • As much as possible, we use Michigan companies for equipment and building maintenance and repairs.

Detroit, Michigan

  • Better Made employs hundreds of people in and around Detroit. 
  • We have a heart for our community and donate to local charities and disaster relief. 
  • We operate in a way that is friendly to the environment by utilizing every part of the potato and having systems in place to minimize our use of energy, water, and materials.  
  • We provide tasty snacks to millions of people across Michigan, as well as select states throughout the country.

Please visit our online store at https://bettermade.com/shop

Please use our contact form.

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everything's made better with better made™

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