A Flavorful Journey: Discovering the Heritage of Better Made Snacks

Our Flavorful Journey Through Time

Discover the key milestones that shaped Better Made Snack Foods into what it is today.

1930

Founding Success Story

Cross & Peter’s Co. was founded by Cross Moceri and Peter Cipriano with the goal of making better potato chips.

1940s

Milestones

The introduction of potato sticks, enduring the Great Depression, supporting our country and troops throughout WWII and settling on Gratiot marked key milestones for Better Made.

Better Made Wavetts Wavy Potato Chips for Dips

1950s

Innovations and Patriotism

The introduction of Wavetts brought a new texture to our chips.

1965

Expanding Our Snack Lineup

Better Made welcomed popcorn into its snack family.

Potato chips tin can - The New Era Scientifically Processed Potato Chips

1970

Welcoming New Era Chips to the Better Made Family

Better Made expands by acquiring New Era chips.

Better Made Special Barbeque Flavored Potato Chips Bag

1973

The Launch of Signature Flavors

Our flavor journey began with Barbecue, and continued with Sour Cream & Onion, Hot BBQ, Sweet BBQ, and Salt & Vinegar.

1980s

Scaling Up for Success

We expanded our production area to meet the demands of our rapidly growing business.

April 20, 1981

A Legacy of Leadership

The passing of co-founder Peter Cipriano.

January 27, 1984

A Legacy of Leadership

The passing of co-founder Cross Moceri.

1994

Better Made Grows: The Birth of Better Made North

Better Made's acquisition of Made-Rite Chip Company marked the beginning of Better Made North.

2004

A New Identity: Better Made Snack Foods

Better Made has officially rebranded as Better Made Snack Foods.

Rainbow Old Fashioned Dark Potato Chips Bag

2005

Rainbow Chips: A Regular Delight

The famous Rainbow chips began semi-mass production and became regularly available.

Better Made Special Since 1930 Chocolate covered chips tin

2008

A Sweet New Crunch: Chocolate-Covered Chips

Better Made unveils chocolate-covered potato chips.

2023

Reviving Tradition: New Era Tortilla Chips

New Era Tortilla Chips mark the rebirth of the New Era brand.

Today

The Only One Standing: Better Made's Heritage

Surviving 20+ Competitors, Better Made Stands Strong in Detroit

Working Towards a Sustainable Legacy: Better Made Snack Foods' Environmental Commitment

Sustainability is integral to our company and our environmental efforts. We're constantly improving operations, conserving resources, and reducing our carbon footprint.

Corporate Recycling Program

Reuse corrugated cartons multiple times.
Incentivize route salespeople to return cartons.
Recycle end-of-life cartons through baling and selling to recycling companies.

Water Conservation

Implemented a wastewater treatment system to reduce water usage.

Energy Efficiency

Invested in energy-efficient lighting for our facility.
Prioritize purchasing energy-efficient products.

Waste Utilization

Potato scraps are used by local farmers for animal feed.
Potato starch is repurposed for making vodka and hand sanitizer.

Local Sourcing

Procure goods and services locally to minimize transportation distances.

Strengthening Detroit Through Community Outreach

At Better Made Snack Foods, we are incredibly proud to be part of Detroit's rich history and vibrant community. Every year, we join hands with amazing organizations to support local events and causes that matter. We raise awareness and funds for Multiple Sclerosis and Childhood Cancer, bringing hope and making a difference in people's lives.

During the COVID-19 pandemic, we showed our heartfelt gratitude to frontline workers by delivering our snacks to hospitals, fire stations, and police stations. We love seeing the joy on kids' faces at Metro Detroit Youth Day, where we make their day extra special with our delicious snacks. And when disaster strikes, we partner with the American Red Cross to provide meals and comfort to families in need.

At Better Made, we're more than just a snack company – we're a family, deeply connected to our community.

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