The Unexpected Flavor & The Story of the Rainbow Potato Chips
When George Crum invented the Saratoga chip in 1853, he used table stock potatoes, the only potato that was available at the time. These potatoes were often high in sugar and were cooked in batches of 25 to 100 pounds in kettles with a direct fire under them. The result was often dark chips with a sweet “burnt” taste due to the caramelizing of the sugars that occurs during frying.
Today, the Rainbow Chip is the exception. Through the years, farmers, university agricultural departments, and private breeders worked to reduce potato sugar content and develop new varieties for potato chips. Manufacturers also developed larger continuous fryers with the oil heated in special furnaces and piped into the new fryers instead of direct fire. The new potato varieties along with larger continuous fryers resulted in a light-colored chip that many enjoy today. The dark chip became the exception and was usually removed or “picked out” from the process.
Many consumers, however, missed the dark chips and would often ask for the “burnt” chips. Better Made would collect these dark chips and package them separately as “Rainbow”. Supply was always very limited and the company was unable to meet the demand for these dark chips.
Rainbows are a result of potatoes that did not ‘condition’ during the winter storage period from November through April and were unavailable during the ‘fresh’ harvest, May to October. For years Better Made worked with potato breeders and farmers to produce a chip variety potato that would have the ability to yield a “rainbow” flavored chip in commercial quantities.
After years of trial, we are proud to bring you our Old Fashioned “Rainbow” potato chip for those customers who enjoy the traditional flavor of the old-fashioned crispy potato chip.
The Trifecta: Football, Chips and Dip
Even though our Rainbow chips can be enjoyed as a standalone snack, a homemade dip is a great way to beef up your Sundays. What better way to enjoy a Sunday than with our Old Fashioned Better Made Rainbow Potato Chips while watching your favorite Football team “Bite Some Knee Caps” For the occasion, we suggest the Better MadeSour Cream & Onion Dip paired with our Rainbow Potato Chips.
Better Made’s Li “Onion” Dip
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Sit back, watch some football, and enjoy the Sunday roars with this delicious Sour Cream and Onion Dip next time you put on Sunday Night Football.